What features does Wishlist Hero include?
This is the complete list of what Wishlist Hero does, organized by area, with links to the article for each feature and the plan where it becomes available. Use it as a checklist, a table of contents, or a reference when comparing apps.
Plan availability uses your plan name as shown on the Plan page in the app. See Plans and features for the full comparison.
Storefront basics
| Feature | What it does | Learn more |
|---|---|---|
| Add to wishlist button | Heart, star, or bookmark button on product pages with custom colors, sizes, and animations | Product button settings |
| Collection page icon | Wishlist icon on every product card in collections, search, and filtered grids | Collection page wishlist icon |
| Header icon | Wishlist icon with an items count bubble in your store header | Launch point settings |
| Floating launch point | A floating wishlist button with items count badge in a corner of the screen | Launch point settings |
| Wishlist display modes | Show the wishlist as a popup window or on a dedicated page | Wishlist display modes |
| Guest wishlists | Shoppers save without an account; lists merge at login | Access modes |
| Guest to account merge | Guest items join the account wishlist automatically at login | Guest wishlists and merge |
| Add to cart from wishlist | One tap add, optional Add All to Cart and Remove All | Add All to Cart |
| Post add to cart behavior | Keep or remove items after adding, stay or redirect to cart | Post add to cart behavior |
| Notification popups | Toasts for added to wishlist, added to cart, and removed | Notification popups |
| Multiple languages | Edit every storefront string and translate with Shopify translation apps or Weglot | Languages and translations |
| Multi currency display | Wishlist prices follow the shopper’s presentment currency | Languages and translations |
Sharing
| Feature | What it does | Learn more |
|---|---|---|
| Social share popup | Share to Facebook, X, WhatsApp, Pinterest, Telegram, and more | Wishlist sharing |
| Share by email | Shoppers email their wishlist to up to three recipients | Wishlist sharing |
| Private share link | Every wishlist has a link you can open without logging in | Wishlist sharing |
Reminders and emails
| Feature | What it does | Plan | Learn more |
|---|---|---|---|
| Price drop reminder | Emails shoppers when a wishlisted product drops in price | Silver and above | Price drop reminder |
| Low stock alert | Emails shoppers when a wishlisted product is running out | Silver and above | Low stock alert |
| Email template editing | Edit subject and body, send test emails, reset to defaults | Silver and above | Email dynamic variables |
| Email service providers | Send with Wishlist Hero, Mailchimp, SendGrid, Klaviyo, or Omnisend | External providers on Gold Plus and above | Choose your email service provider |
Tracking and integrations
| Feature | What it does | Plan | Learn more |
|---|---|---|---|
| Klaviyo onsite events | Added, removed, and cleared wishlist events in Klaviyo | Silver and above | Test your Klaviyo events |
| Klaviyo and Omnisend triggers | Reminder and share events feed your Klaviyo or Omnisend flows | External providers on Gold Plus and above | Price drop and low stock flows in Klaviyo |
| Meta Pixel | Fires the AddToWishlist standard event | Silver and above | Facebook Pixel |
| Google Analytics 4 | Fires the add_to_wishlist event via Google Tag | Silver and above | Google Analytics 4 |
| TikTok Pixel | Fires the AddToWishlist event | Silver and above | TikTok Pixel |
Admin and reports
| Feature | What it does | Learn more |
|---|---|---|
| Dashboard | Quota meter, monthly insights, trends, top products and customers, email rates | Analytics dashboard |
| Activity feed | Every wishlist action with filters and CSV export | Activity feed |
| Customers report | Search customers, see list sizes, open their wishlist | View customer wishlists |
| Most wishlisted products | Ranked products with date filters and CSV export | Top wishlisted products |
| CSV exports | Email delivered exports for customers, products, and activity | Export wishlist data |
Developer
| Feature | What it does | Plan | Learn more |
|---|---|---|---|
| JavaScript SDK | Script the wishlist from your own theme code | Silver and above | See the Wishlist Hero JS SDK documentation |
| REST API | Read and write wishlists from external apps | Gold Plus and above | See the REST API documentation linked from the app |
Plan gates at a glance
| Capability | Minimum plan |
|---|---|
| Wishlist button, sharing, reports, translations | Free |
| Email reminders, pixels, Klaviyo onsite, JavaScript SDK, custom branding, multi currency | Silver |
| REST API, external email providers (Mailchimp, SendGrid, Klaviyo, Omnisend) | Gold Plus |
Prices and quotas for every plan are in Plans and features.