Which features are restricted by plan?
Most of Wishlist Hero runs on every plan, and a short list of features unlocks with paid tiers. This page is the complete map of feature to minimum plan, so you can tell at a glance why a settings screen shows a lock icon.
The gates
| Feature | Minimum plan | Where it lives |
|---|---|---|
| Email reminders: price drop and low stock | Silver | Price drop reminder, Low stock alert |
| Meta Pixel wishlist events | Silver | Facebook Pixel |
| Google Analytics 4 wishlist events | Silver | Google Analytics 4 |
| TikTok Pixel wishlist events | Silver | TikTok Pixel |
| Klaviyo onsite events | Silver | Test your Klaviyo events |
| JavaScript SDK | Silver | JS SDK documentation, linked in the app |
| Multi currency display | Silver | Languages and currencies |
| Custom branding (remove Powered by) | Silver | Remove the Powered by branding |
| REST API for external integrations | Gold Plus | Developer documentation, linked in the app |
| External email providers: Mailchimp, SendGrid, Klaviyo, Omnisend | Gold Plus | Choose your email service provider |
Everything not listed runs on Free: the wishlist itself, guest mode with merge, sharing, all reports and CSV exports, and translations.
How gating appears in the app
Plan gated screens do not hide. They show their title with an lock icon a button to the Plan page, so you always know what you are missing and what it costs.
Quota versus features
Plan gates and the monthly quota are separate mechanisms:
- A feature gate is binary: the screen is live or shows a lock icon, per Plans and features
- The quota is a monthly count of wishlist additions; exceeding it pauses new saves until reset or upgrade, per Wishlist item quotas
Moving between plans
Upgrades unlock features immediately; downgrades switch them off at the next billing point. The full sequence: How do I change my plan?