Why add a wishlist to your store?
Wishlist Hero gives your shoppers a persistent, shareable list of products they want, and gives you the data and tools to turn those saves into sales. This page explains what shoppers get, what you get, and where each benefit shows up in the app.
What shoppers get
- Save without an account. Shoppers save products as guests, and the list survives page reloads and return visits in the same browser.
- Keep the list across devices. When a shopper logs in, their guest list merges into their account automatically.
- Hear at the right moment. Wishlisted items trigger a price drop or low stock email, so shoppers come back when it matters.
- Share for gifts. A private share link and one tap social sharing make wishlists usable for birthdays and holidays.
What you get
- Demand signals. The dashboard shows your most wishlisted products and most active customers, so you can plan stock, bundles, and promotions around proven interest.
- Recovery emails that sell. Price drop and low stock reminders are sent from your store with your products, your colors, and a Buy Now button.
- Your marketing stack, fed. Wishlist actions sync to Klaviyo and Omnisend as events, and fire AddToWishlist in Meta Pixel, Google Analytics 4, and TikTok Pixel.
- Activity you can act on. Every addition, removal, and add to cart from the wishlist is logged and exportable to CSV.
How this helps your store
A wishlist captures demand that would otherwise vanish. A shopper who is not ready to buy today leaves a trace you can market to: the item shows up in your most wishlisted report, the shopper gets your reminder email when the price drops, and the add to cart event lands in your analytics. Stores typically see wishlisted items convert at higher rates than cold traffic because the intent was recorded first.
Where to go next
- Install and configure the app in Quickstart: set up Wishlist Hero
- Browse everything the app does in Features reference
- Check what your plan includes in Plans and features