Why does the wishlist show an incorrect price?

Symptom: a product’s price in the wishlist popup or page does not match what the product page shows, or shoppers mention wrong prices in reminder emails. There are four causes, each with a distinct fingerprint. Match your case and apply the fix.

1. The price changed after the shopper saved

The wishlist stores the price at save time and refreshes it when the list loads. If you compare against an old email or screenshot, you are seeing the old number.

Fingerprint: the live wishlist is right; an old email or cached view is wrong.

Fix: none needed. Refresh the wishlist to see current prices. If reminder emails quoted an old price, that is expected: they quote the price at reminder time, within the last check cycle. See Price drop reminder.

2. The shopper browses in a different currency

On stores using Shopify Markets, the wishlist shows the shopper’s presentment currency. The product page in the same market shows the same currency, so a mismatch usually means the two views are in different markets.

Fingerprint: the currency symbol differs from what the shopper expects everywhere, not only in the wishlist.

Fix: check the shopper’s market selection and your Markets configuration in Shopify admin. Multi currency display requires Silver and above; on the Free plan the wishlist shows your store’s base currency. See Languages and currencies.

3. A sale price landed without the reminder

If a product went on sale and no reminder fired, or the email price differs from the site, compare three numbers: the wishlisted price at save time, your drop percentage threshold, and the current price.

Fingerprint: the current price dropped less than the percentage you configured, so no reminder was due.

Fix: lower the Send when a product price drops more than ___ % threshold in the reminder settings if you want smaller drops to notify. The evaluation compares against the price the shopper saw at save, per Price drop reminder.

4. The theme formats prices itself

Themes and price formatting apps can restyle or round prices in their own markup. The wishlist renders prices with your Shopify money format, so heavy theme side transforms can read differently.

Fingerprint: the number is correct but the formatting (separators, decimals, currency code) differs from product cards.

Fix: set your money format once in Shopify (Settings > General > Store currency > Change formatting), and the wishlist and your order emails match. For deeper currency display control, the developer hooks in Custom CSS and JS adjust formatting without theme edits.

Still wrong

Capture the product URL, the price shown in the wishlist, the price on the product page, and the shopper’s market or currency, then email apps@revampco.com. That tuple identifies the cause in one reply.