How does Wishlist Hero track wishlist activity and value?
Wishlist Hero records four shopper actions and reports them in your dashboard, reports, and exports. This page explains exactly what is counted, how the “added to cart value” number is produced, and how value flows into your external trackers. Knowing this keeps your interpretation of the numbers honest.
The four actions
Every wishlist interaction lands in the activity log as one of:
| Action | When it is recorded |
|---|---|
| Added To Wishlist | A shopper saves a product |
| Removed From Wishlist | A shopper un-saves a product |
| New Wishlist | A shopper’s first save creates their list |
| Added To Cart | A shopper moves an item to the cart from the wishlist |
Each record carries the product, variant, price at save time, the shopper when known, and a timestamp. Everything in the dashboard, the reports, and the CSV exports is built from these records. See Activity feed for the raw view.
What “added to cart value” means
The Products added to cart card and statistic show:
- Count: how many items shoppers moved from their wishlist to the cart
- Value: the sum of the wishlisted prices of those items
It is a demand signal, not booked revenue. The value counts the wishlist items that reached a cart, whether or not the order was completed, and it does not attempt to match Shopify orders. Treat it as an upper bound on wishlist influenced revenue and compare it across time periods rather than to your sales total.
Where revenue grade attribution lives
For order level attribution, Wishlist Hero feeds the platforms that do it:
- Klaviyo: wishlist events carry product, price, and currency, so your Klaviyo flows and revenue tracking see wishlist engagement per shopper
- Google Analytics 4: the
add_to_wishlistevent carries item and value data - Meta Pixel and TikTok Pixel: the
AddToWishliststandard events carry content and value data
Set each up in the Integrations screens; see Google Analytics 4, Facebook Pixel, and Test your Klaviyo events.
Who is counted
- Logged in shoppers are counted by their customer account.
- Guests are counted anonymously; their list exists without a name until they log in and merge.
- Removed items stay in history: removals are recorded, so trends survive list churn.
How this helps your store
Read the four actions as a funnel: additions show captured demand, removals show churn inside the list, add to cart shows intent turning into purchase motion, and the trackers carry that intent into the platforms where you optimize ads and flows. Weekly deltas matter more than absolute numbers.